With over 100 million viewers expected to tune into the Big Game, Kia America is launching “Kia Squares,” an interactive sweepstakes that gives fans a chance to win a brand-new Kia vehicle.
Inspired by the classic football squares game, participants can claim a square on a ten-by-ten grid, and if their numbers match the last digits of the score at the end of a quarter, they’ll be entered into a drawing to win one of four Kia vehicles.
READ MORE: Hyundai IONIQ 5 and Kona Win 2025 Kelley Blue Book Best Buy Awards for Top SUVs
From February 4 at 12:00 a.m. ET to February 9 at 5:30 p.m. ET, football fans can visit www.kiasquares.com via Kia’s Instagram and TikTok accounts to select their square.
Each square will feature one of eight Kia models, including the all-electric EV9 GT-Line, the EV6 GT-Line, the Sportage X-Pro, the Sorento X-Pro, the Telluride X-Pro, the K4 GT, the K5 GT, and the hybrid Carnival SX Prestige HEV.
Throughout the game, Kia will announce winning squares at the end of each quarter. Fans who match the last digit of each team’s score will be entered into that quarter’s drawing, with four total winners receiving a Kia vehicle.
“Kia Squares offers football fans a fun and interactive way to engage with the game while competing for a chance to win one of Kia’s award-winning vehicles,” said Russell Wager, VP of Marketing at Kia America. “Instead of being passive viewers, fans can actively participate via their phones and social media.”
The campaign includes digital ads, social media engagement on TikTok, Meta, and YouTube, plus 15- and 6-second video promotions. With real-time interaction and a chance to win big, Kia Squares brings an exciting new element to the Big Game experience.
READ MORE: Polestar Portraits: A Candid Conversation with Race Car Champion J.R. Hildebrand
Subscribe today for the freshest car news delivered to your inbox
