Kia America has announced an exciting expansion of its partnership with Cloud9, one of the most prominent esports organizations, by becoming the naming partner for its League of Legends team. The team will now officially compete as Cloud9 Kia, reflecting a shared commitment to innovation, resilience, and excellence between the two brands.
Over the past year, the collaboration between Kia and Cloud9 has showcased the impact of creativity and innovation within esports and fan engagement.
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Russell Wager, vice president of marketing for Kia America, highlighted the partnership’s evolution, emphasizing its focus on connecting with passionate fans and celebrating peak performance both on and off the virtual battlefield.
As the naming partner, Kia will integrate its EV9 electric vehicle into the team’s branding, content, and live events. This dynamic partnership will be unveiled during the upcoming League of the Americas (LTA) season, featuring a new Cloud9 Kia identity.
Fans can look forward to co-branded activations, exclusive content, interactive digital experiences, and live events designed to enhance their connection to the esports community.
The partnership solidifies Kia’s presence in the esports landscape, fueling Cloud9 Kia’s journey while delivering innovative experiences to a global fanbase.
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