Jeep is making its way back onto the Juventus jersey, renewing a historic partnership that will see the iconic SUV brand once again become the Official Sponsor of the club starting from the 2025-2026 season.
The multi-year agreement spans all Juventus teams—men’s, women’s, and Next Gen—and includes expanded sponsorship elements beyond the jersey.
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The renewed deal marks a continuation of a relationship that began in the 2012-2013 season and was sustained through the 2024-2025 season with Jeep serving as the club’s Official Automotive Partner.
The return to jersey sponsorship reaffirms the synergy between two enduring global brands.
Jeep, a pioneer in SUVs for over 80 years, brings its legacy of adventure, innovation, and versatility to this collaboration.
The brand’s presence on the Juventus kit underscores its commitment to performance and passion, values shared on both the road and the pitch.
Source: Jeep® Returns as Official Jersey Sponsor of Juventus for Upcoming Season
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