The Jeep® brand and Jeep Performance Parts (JPP) by Mopar are heading back to Moab, Utah for the 59th annual Easter Jeep Safari, running from April 12 to 20, with an expanded showcase of vehicles, off-road experiences, and environmental efforts that honor both Jeep’s legacy and its future in off-roading.
This year, Jeep is debuting seven all-new concept builds, each crafted to celebrate the brand’s rugged DNA while experimenting with modern design, electrification, and innovation.
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From bold throwbacks to futuristic overlanding rigs, these one-off models are meant to inspire, entertain, and test the limits of what’s possible in 4×4 adventure. The lineup includes:
- Jeep Convoy Concept – A military-themed Jeep Gladiator with timeless, utilitarian styling.
- Jeep Bug Out 4xe Concept – A lightweight carbon-fiber Wrangler optimized for solo camping and off-grid escapes.
- Jeep Rewind Concept – A retro Wrangler throwback drenched in vibrant ‘90s nostalgia.
- Jeep Wrangler 4xe Blueprint Concept – A showcase model outfitted with nearly 40 official factory-backed performance parts.
- Jeep Wrangler 4xe Sunchaser Concept – An open-air adventure rig ready for sunrise hikes and sundown campfires.
- Jeep Gladiator High Top Honcho Concept – A heritage-inspired Gladiator evoking the spirit of 1970s off-roaders.
- Jeep J6 Honcho Concept – A mash-up of vintage Honcho styling with current Mopar performance parts.
These builds will be on display at Walker Drug in Moab on April 17 and 18, giving fans a close-up look at Jeep’s wildest ideas for the trail.
Alongside the vehicles, Jeep and JPP are bringing immersive experiences for enthusiasts, including interactive displays and the chance to explore Mopar’s premium lineup of factory-tested Jeep Performance Parts.
According to Stellantis Parts and Services SVP Darren Bradshaw, Moab’s intense terrain is the ideal proving ground to showcase the precision fit, durability, and performance of these factory-backed upgrades.
Beyond the flashy builds and parts, Jeep is reinforcing its long-standing commitment to responsible off-roading and land conservation.
Jeep employees will once again join forces with the Red Rock 4-Wheelers and the Bureau of Land Management to clean up Dome Plateau trail, removing trash, repairing trail infrastructure, and restoring key areas. These hands-on efforts are part of a tradition that underscores Jeep’s focus on sustainable access to public lands.
Adding even more excitement to this year’s Safari, Jeep has announced 10 new Badge of Honor trails across the U.S., including three in Moab, giving enthusiasts new goals and badges to collect while exploring some of the country’s most challenging routes.
In essence, Jeep’s Easter Jeep Safari 2025 presence is about more than just showcasing vehicles—it’s a celebration of the off-road community, a hands-on tribute to adventure and environmental stewardship, and a peek into the evolving vision of the Jeep brand as it balances tradition with innovation.
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