Hyundai Motor Company has reaffirmed its global design leadership by winning multiple 2024 Red Dot Awards. The Hyundai SANTA FE XRT Concept, DICE, and SPACE Mobility have been recognized for their innovative design concepts in the Cars and Motorcycles, and Autonomous categories.
SANTA FE XRT Concept
The SANTA FE XRT Concept, which debuted alongside the SANTA FE in 2023, caters to outdoor enthusiasts with its rugged design and versatility. Equipped with off-road wheels, a roof-mounted luggage rack, and ample external storage, it promises to ignite the spirit of adventure.
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DICE (Digital Curated Experience)
Introduced at CES 2024, DICE transforms autonomous mobility with personalized services. It integrates seamlessly with users’ personal devices, offering a tailored experience and advanced gesture-controlled 3D ‘Ring Pad’. Powered by a green hydrogen-based fuel cell, DICE contributes to cleaner cities while its robotics technology enhances maneuverability.
SPACE (Spatial Curated Experience) Mobility
Also showcased at CES 2024, SPACE Mobility is a public mobility system designed for inclusive travel, featuring flexible interiors and adaptive seating for easy access. The SPACE Pavilion repurposes decommissioned modules to create transportable hubs, supporting sustainability with hydrogen fuel cell energy systems.
Industry Recognition
SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design, commented, “This accolade underscores the dedication of our talented designers and the strong global competitiveness of Hyundai’s design identity.”
About Hyundai Motor Company
Established in 1967, Hyundai operates in over 200 countries with a commitment to tackling mobility challenges and promoting sustainability through zero-emission vehicles and advanced technologies. For more information, visit Hyundai Motor or the Hyundai Media Hub.
Source: Hyundai’s SANTA FE XRT, DICE, and SPACE Design Concepts Win Prestigious Red Dot Awards
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