Hyundai is spotlighting its commitment to road safety with a new national marketing campaign premiering during the professional football conference championship games on January 26.
Titled “The Road,” the ad illustrates everyday driving hazards and highlights Hyundai’s award-winning safety and technology features, which aim to help drivers and passengers arrive safely.
“Hyundai wants to make every journey safer for everyone on the road,” said Sean Gilpin, Hyundai Motor America’s Chief Marketing Officer.
READ MORE: A Unique Masterpiece: The Ferrari Roma Spider Tailor Made Combines Innovation and Personalization
By debuting the ad during two of the year’s biggest football games, Hyundai underscores its dedication to innovation and safety, showcased through models like the Tucson and Santa Fe. Since 2006, Hyundai has earned over 120 IIHS Top Safety awards, cementing its reputation for driver protection.
Set to Blondie’s iconic “One Way or Another,” the ad creatively portrays drivers navigating potential road hazards, with a cameo from the famous “Bad Luck Brian” meme adding a playful touch.
Directed by acclaimed commercial director Jim Jenkins, “The Road” captures how Hyundai’s technology provides peace of mind for drivers during commutes, errands, or family trips.
The campaign will feature two 30-second ads during the games and will expand across digital platforms, social media (TikTok, Instagram, YouTube, and Facebook), and Hyundai’s CRM channels. It was developed by INNOCEAN USA, Hyundai’s agency of record, with media buys handled by Canvas.
With significant U.S. operations, including manufacturing plants, R&D facilities, and a strong dealer network, Hyundai contributes $20.1 billion annually to the U.S. economy. For more, visit www.hyundainews.com.
READ MORE: Celebrating 10 Years of Excellence: Accademia Neve’s Milestone Anniversary
Subscribe today for the freshest car news delivered to your inbox
