Hyundai has launched its new national campaign, “Space to Connect,” to introduce the all-electric IONIQ 9—a premium, three-row SUV designed for modern families and digital lifestyles.
The campaign underscores the IONIQ 9’s spacious interior, cutting-edge tech, and versatile design that invites connection, no matter where passengers sit.
Two 30-second spots—“Hello, Space” and “Inner Space”—highlight the SUV’s roomy cabin, advanced features, and over-300-mile range.
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Ads will air during major events like the NBA and NHL Playoffs, with streaming and audio placements on Hulu, Netflix, Spotify, and more. The campaign also includes social, digital, CRM, and experiential content.
INNOCEAN USA, Hyundai’s creative agency, used a cinematic “day for night” technique to give the ads a surreal, futuristic tone.
Visuals feature Mars-like landscapes and floating objects to connect the IONIQ 9’s sci-fi aesthetic with its real-world functionality—like a spacious third row often missing in EVs.
The IONIQ 9 starts at $60,555 and offers up to 335 miles of EPA-estimated range. Assembled in Georgia, the SUV qualifies for the full $7,500 federal tax credit and hits U.S. dealerships this month.
Hyundai’s broader U.S. presence includes assembly, R&D, and dealer operations that collectively support 190,000 jobs and contribute $20.1 billion annually to the American economy.
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