Hyundai Motor Company’s brand value has reached $23 billion, placing it 30th in Interbrand’s 2024 Best Global Brands list. This marks a 63% increase over five years and 14 consecutive years of growth, driven by innovation and global expansion.
Key achievements include the IONIQ 5 N winning World Performance Car at the 2024 World Car Awards and recognition in the J.D. Power U.S. APEAL Study.
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Hyundai has also expanded its global influence with initiatives like the Hyundai Motor Group Innovation Center in Singapore and new electric vehicle plants in the U.S., South Korea, and Saudi Arabia.
The company strengthened customer engagement through sports and arts sponsorships, and even launched a restaurant in Singapore.
Looking ahead, Hyundai’s ‘Hyundai Way’ strategy focuses on mobility and energy, with a strong emphasis on AI and sustainable technology.
CEO Jaehoon Chang emphasized Hyundai’s commitment to being a game changer in the mobility ecosystem.
Source: Hyundai Motor Rises to Global Top 30 with $23 Billion Brand Valuation in 2024 Interbrand Rankings
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