Hyundai Motor America set a new January sales record with 54,503 vehicles sold, a 15% YoY increase, driven by strong demand for hybrid and electric models.

Hyundai Motor America Achieves Record-Breaking Sales in January 2025

Hyundai Motor America set a new January sales record with 54,503 vehicles sold, a 15% YoY increase, driven by strong demand for hybrid and electric models.

Hyundai Motor America achieved a record-breaking January with 54,503 total sales, marking a 15% increase over January 2024—its best-ever start to the year.

Several models set all-time January sales records, including the Santa Fe HEV (+160%), Tucson HEV (+89%), IONIQ 5 (+54%), and IONIQ 6 (+15%). Hybrid electric vehicle sales surged 74%, while total EV sales grew 15%.

CEO Randy Parker credited strong demand across Hyundai’s electrified and ICE lineup, highlighting key model performances.

The Tucson led with 15,025 units sold (+35%), followed by the Santa Fe (8,296, +38%), Elantra (8,866, +28%), and Sonata (4,757, +52%). Meanwhile, the IONIQ 5 and IONIQ 6 continued their growth, up 54% and 15%, respectively.

Key Corporate & Product Highlights

Amazon Autos Integration: Hyundai vehicles can now be ordered and financed directly through Amazon.
Southern California Wildfire Relief Program: Hyundai and Genesis launched aid efforts for wildfire-affected communities.
National Safety Campaign: A new Hyundai ad, The Road, aired during football’s conference championship weekend.
Industry Recognition: Hyundai won nine Car and Driver Editors’ Choice Awards, four U.S. News Best Cars for the Money awards, and The Car Connection’s Best Car to Buy 2025 for the Santa Fe Hybrid.
EV & Racing Initiatives: Hyundai expanded its complimentary home charging offers for the 2025 IONIQ 5 and announced its 2025 IMSA racing program with seven Elantra N TCR entries.
Leadership Change: Claudia Márquez was appointed COO of Hyundai Motor America.

Model Sales Performance (YoY Changes)

Tucson: 15,025 (+35%)
Santa Fe: 8,296 (+38%)
Elantra: 8,866 (+28%)
Sonata: 4,757 (+52%)
IONIQ 5: 2,250 (+54%)
IONIQ 6: 871 (+15%)
Santa Cruz: 1,786 (-28%)
Palisade: 6,687 (-12%)
Kona: 4,365 (-34%)

With a strong start to 2025, Hyundai continues to drive growth across multiple segments, fueled by increasing demand for electrified and hybrid vehicles.

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