Hyundai has unveiled a new integrated marketing campaign, “Drive In,” spotlighting the 2025 Tucson’s advanced safety and technology features. The campaign, crafted in collaboration with INNOCEAN USA, takes viewers to an ultra-modern, neon-lit drive-in, where the Tucson’s safety systems are put to the test in a vibrant setting filled with roller-skating waitstaff and busy car choreography.
The central advertisement features a couple navigating the lively drive-in as the Tucson’s class-leading safety features, such as Blind-Spot View Monitor and Parking Collision Avoidance Assist, repeatedly come to their rescue. Set to the energetic track “Move Your Feet” by Junior Senior, the ad combines fun and innovation, highlighting the vehicle’s blend of style and functionality.
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Angela Zepeda, Hyundai Motor America’s chief creative officer, emphasized the brand’s commitment to providing customers with top-tier features in every product update, noting that the ad demonstrates the Tucson’s technology in a fresh and engaging way.
The “Drive In” campaign is part of Hyundai’s broader “There’s Joy in Every Journey” initiative, extending the brand’s “It’s Your Journey” anthem. In addition to the main 30-second spot, the campaign includes two 15-second ads, digital banners, social media promotions, and placements on Hyundai’s owned channels. The ads began airing in July and will resume in September.
This campaign complements Hyundai’s “Everyone’s Outside” campaign, launched in July, which focuses on the 2025 Tucson Hybrid and targets African American consumers through a partnership with Culture Brands.
Hyundai Motor America, with significant operations across the U.S., continues to support Hyundai Motor Company’s global vision for progress and innovation, contributing substantially to the U.S. economy and job market.
Source: Hyundai Launches Marketing Campaign: Experience the All-New 2025 Tucson with ‘Drive In
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