Hyundai Freezes MSRP Until June 2 to Support U.S. Consumers Amid Market Uncertainty
FOUNTAIN VALLEY, Calif., April 4, 2025 – Hyundai Motor America has introduced its new Customer Assurance program, guaranteeing no MSRP increases on its current vehicle lineup through June 2, 2025.
The move offers pricing stability amid economic uncertainty and potential tariff impacts, continuing Hyundai’s legacy of consumer-focused initiatives.
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“Our MSRP commitment ensures peace of mind and reinforces our ongoing support for American buyers,” said José Muñoz, President and CEO, Hyundai Motor Company. Randy Parker, CEO of Hyundai Motor North America, added that the decision aims to sustain the brand’s momentum after a record-breaking Q1.
The announcement follows Hyundai Motor Group’s recent pledge of a $21 billion U.S. investment through 2028, expected to generate over 100,000 new jobs. Since entering the U.S. in 1986, Hyundai has already created 570,000 direct and indirect jobs.
Hyundai also marked the grand opening of its $12.6 billion Metaplant in Georgia—the state’s largest-ever economic project—which boosts annual production capacity to 500,000 vehicles.
This adds to the existing 400,000-unit capacity at the Alabama plant, reinforcing Hyundai’s manufacturing strength in the U.S.
The Customer Assurance initiative builds on Hyundai’s strong track record of consumer support, including America’s Best Warranty and job-loss protection programs. For more details.
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