American Honda achieved 110,346 unit sales in October 2024, up 2.1% year-over-year, with Honda surpassing one million units in annual sales, led by strong hybrid and SUV demand.

Honda Surpasses One Million U.S. Auto Sales in 2024, Overcoming Supply Challenges

American Honda achieved 110,346 unit sales in October 2024, up 2.1% year-over-year, with Honda surpassing one million units in annual sales, led by strong hybrid and SUV demand.

In October, American Honda recorded total sales of 110,346 units, a 2.1% increase year-over-year despite supply constraints affecting several key models.

The Honda brand alone saw nearly 100,000 units sold (+2.6%), with strong performance in light trucks and electrified models across both Honda and Acura brands.

Honda Highlights

Honda’s October sales brought the brand’s annual total over 1 million units, surpassing this milestone a month earlier than in 2023. Electrified vehicle sales exceeded 30,000 units, driven by high demand for hybrid models.

The CR-V and Accord models both had a hybrid mix exceeding 50%, with the Civic hybrid contributing 26% of its model’s sales. Prologue, Honda’s all-electric SUV, continues to build momentum with over 4,100 units sold.

CR-V: Over 30,000 units sold in October, with 52% as hybrids.
Pilot: Sales reached 11,927, maintaining its top spot in the segment and up 27% year-to-date.
HR-V: Sales reached 11,512, marking a 28% increase in 2024, with consistent monthly sales above 10,000 units.
Odyssey: Remained the top-seller in its segment with 6,041 units sold.
Civic: Recorded over 16,500 sales, with hybrids making up 26%.
Accord: Hybrid versions accounted for 54% of October sales.

Acura Highlights

The Acura brand achieved 10,847 sales in October, with SUV sales up 12% despite lean inventory as some models transition to the 2025 lineup.

RDX: Sales climbed to 3,719 units, up 14% year-to-date.
MDX: Achieved 3,904 units (+7%), with premium trims such as Type S and A-Spec models making up over 10% of sales.
ZDX: Acura’s all-electric SUV had a record month with 1,212 units sold, marking its best sales performance since launch, with Type S representing around 20% of ZDX sales.
Sedans: Despite limited supply, Acura sedans topped 2,000 units, with the Integra capturing over half of sales in its class.

Year-to-Date Overview

Honda’s year-to-date total reached 1,166,841 units (+8.2%), with cars down 1.3% but trucks up by 13.2%, reflecting continued strong demand for SUVs, hybrids, and electric vehicles. The Acura brand is also maintaining growth, with SUV models leading the charge despite supply challenges.

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