The Heritage Hub in Turin’s historic Mirafiori plant welcomed over 12,000 visitors in 2024, a 10% increase from 2023, solidifying its status as a global hub for automotive culture.
Housing around 300 classic cars from Fiat, Lancia, Abarth, Alfa Romeo, Autobianchi, and Jeep, the exhibition’s highlight includes 64 vintage models displayed across eight themed sections covering motorsport, design, innovation, and sustainability.
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A key driver of the record turnout was its temporary exhibitions, including Abarth’s 75th anniversary showcase and the ongoing “INSOLITE E SORPRENDENTI FIAT”, celebrating Fiat’s 125-year legacy. Heritage Hub also hosted 27 cultural and corporate events, with some gatherings attracting up to 1,500 attendees.
From 2025, visitors can enhance their experience with new smartphone-accessible audio guides in Italian and English. For tour bookings and venue information, visit the Stellantis Heritage website.
Source: Heritage Hub Achieves Record Visits and Events in 2024
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