Ford Motor Company has earned top honors in the 12th annual Vincentric Best Certified Pre-Owned (CPO) Value in America Awards, taking home the 2024 Best CPO Value in America brand award for both the Truck and Van categories, along with six individual model-level awards.
This recognition underscores Ford’s commitment to delivering durable, cost-effective vehicles with strong value retention.
Award Highlights
- Best CPO Value in America: Truck Brand – Ford (fifth win, second consecutive)
- Best CPO Value in America: Van Brand – Ford (ninth consecutive win)
- Ford Maverick® Hybrid – Small/Mid-Size Pickup segment (second consecutive win)
- Ford F-150® Lightning® – Full-Size 1/2-Ton Pickup segment (ninth win for F-150)
- Ford Super Duty® F-250® – Full-Size 3/4-Ton Pickup segment (second win)
- Ford Super Duty® F-350® – Full-Size 1-Ton Pickup segment (third win)
- Ford E-Transit™ 350 – Large Cargo Van segment (seventh win for Transit)
- Ford Expedition® – Large SUV segment (fifth win, third consecutive)
“Vehicle cost of ownership is important to our customers,” said Jim Baumbick, vice president of Ford Product Development Operations and Quality. “These awards highlight our engineers’ dedication to crafting vehicles that deliver long-term value and minimize operating costs.”
Why Customers Choose Ford
Ford remains a top choice for buyers across multiple categories:
- Maverick® Hybrid offers compact efficiency for city driving and small jobs.
- F-150 Lightning® excels in towing, payload capacity, and exportable power for versatile use.
- Transit and E-Transit™ are favored by commercial customers for hauling cargo or functioning as mobile workspaces.
- Super Duty® trucks meet the heavy-duty needs of professionals like mobile veterinarians.
Industry Leadership
Ford has been America’s best-selling truck brand for 47 years and the top commercial vehicle brand for 39 consecutive years. Its reputation for reliability and value continues to attract customers seeking cost-effective ownership.
About Vincentric
Vincentric evaluates vehicle ownership costs using eight factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. These metrics provide a comprehensive picture of a vehicle’s overall value.
For more details, visit media.ford.com.
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