Ford Power Promise simplifies EV ownership by offering a complimentary home charger with installation, access to Tesla Superchargers, an 8-year battery warranty, and 24/7 support.

Ford Power Promise Boosts Confidence for Electric Vehicle Customers

Ford Power Promise simplifies EV ownership by offering a complimentary home charger with installation, access to Tesla Superchargers, an 8-year battery warranty, and 24/7 support.

As much as I love my classic 1973 Bronco, there’s no denying that modern convenience often trumps the nostalgia of the good old days. Back then, filling up your car came with a friendly attendant offering a “fill ’er up,” cleaning your windshield, checking tire pressure, and even topping off your oil. Today, it’s mostly self-service with energy drinks and lottery tickets behind the counter.

In the early days of car ownership, people craved the convenience and peace of mind that full-service stations provided.

After taking two long road trips in electric vehicles (EVs) across the U.S. and Europe, I’ve realized that today’s EV owners want the same things—convenience, expert service, and reassurance.

While we’ve worked hard to improve public charging, such as giving Ford drivers access to Tesla Superchargers via the BlueOval Charge Network, we’ve also discovered how crucial home charging is for EV adoption in the U.S.

Nearly 90% of people say they’d be more likely to buy an EV if they could charge at home, but many don’t know where to start. Questions about where to buy chargers, installation, and cost are common. Plus, customers want around-the-clock support as they navigate this new technology.

At Ford, we know it will take more than just rebates to win over the 19 million people interested in EVs. It’ll take the same peace of mind and service that people used to get at full-service stations—only now, the “fill-up” happens at home. That’s why we’re introducing the Ford Power Promise. Here’s how it works:

Home Charging Made Simple: When you buy or lease a Ford Mustang Mach-E, F-150 Lightning, or E-Transit, you get a complimentary home charger.

We’ll even send an expert to install it at no extra cost for a standard setup, making home charging easy and hassle-free. For fleet customers, we also offer commercial charging incentives.

On-the-Road Charging: When you’re on a road trip, our BlueOval Charge Network automatically finds charging stations—including Electrify America and Tesla Superchargers—and adds them to your route through the vehicle’s navigation system. Just plug in, and payment is handled via your FordPass account—no extra steps.

Battery Confidence: We back our EV batteries with an eight-year/100,000-mile warranty, giving you peace of mind on every journey.

Ongoing Support: We’re expanding our 24/7 support, so whether you’re low on range or need advice, you’ll have real people ready to help. Plus, we offer complimentary roadside assistance if needed.

Electric vehicles are fun, quiet, and efficient, and they can help you save both time and money. And now, thanks to the Ford Power Promise, “filling up” has never been easier. Now, if only I could get one of my kids to clean the windshield like in the old days.