Ford is set to open its fifth Bronco Off-Roadeo adventure driving school this October in Tennessee, expanding opportunities for Bronco and Bronco Sport owners to enhance their off-road driving skills.
Located near Knoxville, this new facility is designed to offer convenient access to 80 percent of Bronco and Bronco Sport owners within a 500-mile radius.
The 1,000-acre Tennessee site is strategically positioned less than an hour south of Knoxville, adjacent to the Great Smoky Mountains and Blue Ridge Parkway. This family-owned property, boasting hilly and forested terrain, provides a diverse landscape for off-road adventures, complementing the existing Bronco Off-Roadeo locations in Las Vegas, Texas, Moab, and New Hampshire.
Bronco Off-Roadeo experiences are renowned for their challenging trails, custom-designed basecamp facilities, and expert Trail Guides. New Bronco and Bronco Sport owners receive complimentary access to an all-day, hands-on education and guided course. Enthusiasts and non-owners can opt for a four-hour paid off-road quest as part of the Half-Day Adventure. These immersive experiences cater to all skill levels, with vehicles provided for participants.
Kelsey Gerken, Bronco Off-Roadeo Manager, highlighted the accessibility and unique offerings of the Tennessee location, emphasizing its strategic importance in bringing off-road education closer to Bronco owners.
“Now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home,” said Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks, and New Hampshire mountains.”
Reservations for Bronco and Bronco Sport experiences at the Tennessee location are open from today, with the first sessions starting on October 4. Non-owners interested in the Half-Day Adventure can register starting in July.
In addition to the new location, Ford is extending eligibility for the Bronco Off-Roadeo program to owners of 2022, 2023, and 2024 model year Bronco, Bronco Sport Badlands, and Bronco Raptor vehicles. The extended deadlines are as follows:
- MY2022 owners: until December 31, 2024
- MY2023 owners: until June 30, 2025
- MY2024 owners: until mid-December 2025
The expansion reflects Ford’s commitment to enriching customer experiences and promoting off-road education for Bronco enthusiasts. Construction at the Tennessee site includes new trails and a central pavilion for classroom instruction and group gatherings, showcasing the off-road capabilities of the Bronco family.
About Ford Motor Company Ford Motor Company (NYSE: F) is based in Dearborn, Michigan, and is dedicated to building a better world where everyone can move and pursue their dreams. The company’s Ford+ growth strategy emphasizes innovative trucks, SUVs, vans, and Lincoln luxury vehicles, along with connected services. Ford operates through three segments: Ford Blue for gas-powered and hybrid vehicles, Ford Model e for electric vehicles and digital experiences, and Ford Pro for commercial customer solutions. Ford employs about 176,000 people worldwide. More information is available at corporate.ford.com.
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