FIAT continues to solidify its global leadership in 2024, achieving remarkable results across its key markets. The brand holds commanding market shares of 20.9% in Brazil, 11% in Italy, 11.5% in Turkey, and 60% in Algeria, making it Stellantis’ top-performing brand by volume.
In Brazil, FIAT maintains its dominance with a historic performance in the pickup segment, led by the Fiat Strada, which sold over 128,000 units. The brand secured a 20.9% market share over 11 months, selling 471,000 vehicles—109,000 more than its closest competitor. The Argo and Mobi models also contributed to this success, ranking among the top 10 best-selling cars.
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In Italy, FIAT leads the passenger car market with a 9.4% share and dominates commercial vehicles with a 23.8% share. The Fiat Panda remains the best-seller in the A-segment, with a 55.7% share, while the Ducato and Doblò lead in their respective commercial vehicle segments. The Topolino has captured 37% of the electric quadricycle market since July.
Turkey continues to be a stronghold for FIAT, with a market share of 11.5% year-to-date. The Fiat Tipo (Egea) is the best-selling car, accounting for 76,000 of the 122,000 vehicles sold.
In Algeria, FIAT holds a staggering 60% market share, selling 59,000 units, with the Doblò leading as the top model at over 23,000 units sold.
FIAT CEO Olivier Francois attributed the brand’s success to its robust lineup, strategic launches, and enduring appeal, particularly during the brand’s 125th anniversary. “The culture and passion for FIAT resonate globally, and we remain committed to maintaining our leadership across all domestic markets,” he stated.
FIAT’s results underscore its ability to navigate market transitions and maintain strong connections with its customer base worldwide.
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