FIAT has introduced the highly anticipated 500e Giorgio Armani Collector’s Edition, a luxurious electric vehicle that merges Italian craftsmanship with sustainability.
Now available for order in Europe, this collector’s edition will soon expand to the Middle East, Africa, and North America, showcasing how style and sustainability can coexist. Launched during FIAT’s 125th anniversary and Giorgio Armani’s 90th birthday, this model represents the pinnacle of Italian design.
This collaboration between FIAT and Armani is a celebration of timeless Italian excellence. The vehicle is crafted at FIAT’s Mirafiori plant in Turin, combining Armani’s iconic design with FIAT’s automotive innovation.
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Every detail, from the custom-crafted wheels bearing the Giorgio Armani logo to the minimalist monochrome exterior, is meticulously designed to reflect the essence of both brands.
The 500e Giorgio Armani Collector’s Edition is available in two exclusive colors: Dark Green Micinalised, embodying Armani’s signature refinement, and Ceramic Greige, a sophisticated blend of gray and beige.
The vehicle’s elegant design extends to the interior, featuring chevron stitching, laser-cut wood, and artisanal embroidery, creating a cabin that blends modern technology with traditional craftsmanship.
Technologically advanced, the 500e offers an electric motor delivering 87 kW and 118 hp, with a range of up to 320 km (WLTP). The car also includes cutting-edge features like LED headlamps, a JBL audio system, and Level 2 assisted driving for a seamless, stylish, and safe driving experience.
FIAT’s campaign for the car, titled “Ovation,” presents a cinematic journey through Milan, culminating in a dramatic catwalk moment that captures the glamour of the car’s debut. The tagline, “Don’t drive it, wear it,” perfectly encapsulates the fusion of fashion and driving this model represents.
Orders for the Fiat 500e Giorgio Armani Collector’s Edition are open in Europe, with global availability to follow in 2025.
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