The Ferrari Purosangue, the iconic marque’s first four-door vehicle, has clinched the prestigious Compasso d’Oro, a highly esteemed award in industrial design. The accolade was presented during a ceremony in Milan, attended by Ferrari’s Chief Design Officer, Flavio Manzoni.
The Compasso d’Oro, established in 1954 by the Italian Association for Industrial Design (ADI), is awarded every two years based on a preselection by the ADI’s Permanent Design Observatory.
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This panel comprises experts, designers, critics, historians, and specialized journalists. The Purosangue is the fourth Ferrari to receive this honor, following the F12berlinetta in 2014, the FXX K in 2016, and the Monza SP1 in 2020.
The ADI jury selected the Purosangue for its “fusion of technology combined with courageous typological innovation that goes beyond the conventional categories of Gran Turismo, representing a tangible step forward in a mature sector amid global competition.”
The Ferrari Purosangue has forged a new segment for the Prancing Horse, pushing boundaries with its innovative design and versatile functionality. With its modern architecture, the Purosangue blends unparalleled comfort with Ferrari’s hallmark performance and driving pleasure. True to its name, which means thoroughbred, the Purosangue features a sleek, athletic exterior that distinguishes it from other four-door, four-seater cars on the market.
Inside, the Purosangue offers a luxurious and spacious cabin, ensuring exceptional comfort for all four occupants. This model is not only incredibly fast and agile but also Ferrari’s first full four-seater, bringing a new level of versatility to the brand’s lineup. It represents a perfect marriage of style and substance, offering a driving experience that is both thrilling and comfortable, staying true to Ferrari’s reputation for excellence in automotive engineering and design.
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