DS Automobiles and Michelin have teamed up to redefine electric travel through an exclusive editorial collaboration. Launching on April 25, 2025, their co-created guide, The Art of Electric Travel, is a modern take on road exploration, featuring 30 curated electric-friendly routes across France.
Designed for silence, serenity, and sustainability, the book blends practical tips—like charging point locations and maps—with cultural insights, gourmet stops, and unique activities, offering a new, mindful way to travel.
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This partnership celebrates French innovation and lifestyle, positioning charging time not as a delay but as an opportunity for enriching detours and unexpected discoveries.
It also aligns with DS Automobiles’ push toward full electrification, highlighted by the debut of the DS N°8, a flagship EV with up to 750 km range. According to CEO Xavier Peugeot, the guide amplifies DS’s message of luxurious and exploratory electric travel.
Philippe Orain of Michelin adds that the collaboration helps shift perceptions of EV tourism, supporting both sustainability and the joy of the journey.
Urban mobility historian Mathieu Flonneau notes that electric travel, much like early motoring, is undergoing a cultural shift—moving from skepticism to integration, where time and road use are redefined for deeper, more conscious travel experiences.
Available for €24.95, the 400-page guide invites readers to rediscover France through a fresh lens—where the road becomes more than a route, but a destination in itself.
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