Dodge Europe participated in the highly anticipated “Dodge Day 2024,” an event that brought together over 120 Dodge models and more than 300 enthusiastic fans on the picturesque banks of Lake Garda in Lazise, Italy. The event, held on June 16, 2024, was organized by the cultural association Dodge Challenger Team Italia, one of Italy’s largest Dodge fan communities.
Celebrating American Muscle
The event featured a remarkable display of iconic American muscle cars, with Italian fans immersing themselves in the vibrant atmosphere. The gathering also marked a significant step for Dodge Europe in fostering a closer relationship with local communities and expanding the European Brotherhood of Muscle.
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Special Guest: Ida Zetterström
Ida Zetterström, Dodge Brand Ambassador and NHRA Top Fuel Racer, was a guest of honor at the event. Arriving in a striking Dodge Challenger SRT® Hellcat Red Eye, she was warmly received by the fans. Zetterström’s participation will be highlighted in the second episode of the web series IN//OUT Season 2, set to release in early July. Her interaction with the community was a key feature, culminating in her being appointed as an honorary member of the Dodge Challenger Team Italia.
Highlights and Impact
One of the event’s highlights was a parade led by Zetterström’s Green Sublime Dodge Challenger SRT® Hellcat Red Eye. Photos and videos of the parade along Lake Garda’s scenic roads garnered over 40,000 likes on Dodge Europe’s Instagram channel, significantly boosting the brand’s social media presence.
Strategic Importance
Luca Vernoli, Head of Marketing Communication for Dodge & Ram Trucks in Enlarged Europe, emphasized the importance of such events: “The Dodge fan communities in Europe have huge, unexplored potential for brand communication. They offer a genuine and effective opportunity to build and maintain direct conversations with our customers, both online and at events like the Italian Dodge Day. We are very proud of the work done with our partners to support this special day, and we look forward to meeting other Brotherhoods of Muscle across Europe soon.”
Looking Ahead
Dodge Europe’s participation in Dodge Day 2024 is the first of many planned activities aimed at strengthening ties with European communities and promoting the Brotherhood of Muscle. This event not only celebrated the passion for Dodge vehicles but also set the stage for future engagements and initiatives across the continent.
Source: Dodge Europe Joins Italian Brotherhood of Muscle for Exclusive Event at Lake Garda
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