For nearly 140 years, Mercedes-Benz has been a trailblazer in automotive innovation, a legacy that has established it as the world’s most valuable luxury car brand, according to U.S. consultancy Interbrand.
This blend of tradition and forward-thinking is celebrated in the 120th anniversary of its Stuttgart-Untertürkheim headquarters and the launch of the Mercedes-Benz eCampus, dedicated to future battery technologies.
What sets Mercedes-Benz apart? It’s the meticulous attention to both major innovations and subtle details, driven by passion and a commitment to excellence.
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This essence is captured in the new global campaign, “Because it’s Mercedes-Benz,” which explores the brand’s core pillars—safety, quality, comfort, and design—through visually striking stories.
The campaign reimagines the iconic star logo in creative ways, each episode highlighting a different aspect of the brand. Safety is showcased with a world-first X-ray collision test, revealing hidden changes during impact.
Quality is demonstrated through rigorous endurance tests in extreme simulated weather conditions. Comfort is portrayed through personalized in-car experiences, and luxury is exemplified by the AIR BALANCE system, offering custom fragrances for each model.
Running on Mercedes-Benz’s website and social media channels, the campaign features over 220 short stories and begins rolling out globally at the end of August 2024, including major Out-Of-Home ads in key cities.
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