Automobili Lamborghini recently revived its Esperienza Terra program with an exhilarating ten-day event in Versilia, Tuscany, offering customers the first dynamic experience with the new Urus SE, Lamborghini’s plug-in hybrid Super SUV.
This exclusive showcase highlighted the vehicle’s power and versatility on carefully designed routes, blending high-speed road drives with rugged off-road challenges.
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Participants enjoyed an unforgettable journey through iconic locations, from the luxury of Forte dei Marmi to the dramatic marble quarries of Carrara, where an ascent rewarded them with stunning valley views. True to Lamborghini’s brand, the experience was complemented by gourmet dining and a touch of luxury lifestyle.
“Our Esperienza Terra Versilia merges Lamborghini’s signature performance with Tuscany’s untamed beauty,” said Federico Foschini, Chief Marketing and Sales Officer.
“The Urus SE is our first PHEV Super SUV, representing Lamborghini’s vision of electrification that enhances power and performance. Launching it in such a spectacular setting allows guests to fully appreciate its versatility.”
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