As the year wraps up, Chevrolet continues its heartwarming tradition with the fourth annual Holiday Card to America—a short film celebrating family, inspiration, and legacy, told through the lens of a classic Chevy pickup.
The story unfolds at a holiday gathering, where a young man feels overwhelmed by well-meaning advice about college, careers, and his future. Seeking clarity, he retreats to the barn and finds solace in a timeless escape: a 1978 Silverado C-10.
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Joined by his father, the pair set out on a reflective drive, sparking a meaningful heart-to-heart about purpose and possibilities.
“It’s a moving, intergenerational story of connection, purpose, and legacy told through the windshield of a 1978 Silverado C-10,” says Steve Majoros, Chevrolet’s chief marketing officer. “With themes of love, loss, and resilience, this year’s film is a heartfelt tribute to the doers—the builders of families, communities, and futures.”
The short film serves as a poignant reminder of the bonds that drive us forward, honoring those who shape their own paths while cherishing the legacies of those who came before.
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