The Chevrolet Colorado has been honored with the 2024 Best Truck of the Year award by the Hispanic Motor Press Association (HMPA). This accolade recognizes the Colorado’s refined capability, performance, technological features, and overall value.
The award was presented at AutoMobility LA by HMPA president Ricardo Rodriguez-Long alongside a representative panel of distinguished judges during the 14th annual HMPA program.
The 2024 jury panel consists of independent Hispanic automotive media, content creators, and industry influencers who evaluate vehicles based on various criteria. These include overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.
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Chevrolet is particularly proud of this recognition given the popularity of pickup trucks among Hispanic consumers. The 2023 Colorado lineup includes Work Truck (WT), LT, Z71, ZR2, and the first-ever Trail Boss models.
Each model features distinct chassis stances to optimize their specific capabilities, providing a diverse range of choices tailored to the different ways customers use their trucks for both work and recreational activities, including off-roading.
“As Latinos, we look for the most value in every one of our purchases,” said Ricardo Rodriguez-Long, president of Hispanic Motor Press. “We have immense buying power and are discerning customers when it comes to selecting vehicles for ourselves, our families, and our lifestyles. HMP recognizes the brands that continuously meet the needs of our community and deliver quality, reliable products.”
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands. Chevrolet models include electric and fuel-efficient vehicles known for their engaging performance, heart-stirring design, passive and active safety features, and user-friendly technology, all offered at a great value. More information on Chevrolet models can be found at www.chevrolet.com.
About Hispanic Motor Press
The Hispanic Motor Press Awards is the premier independent Hispanic awards program in the United States, aimed at helping and educating the Hispanic community to pre-select the best vehicle options in the market. The jury panel comprises national Hispanic journalists, content creators, and influencers who assess vehicles based on key purchase drivers for Hispanic families, including quality, reliability, style, safety, and value.
The Hispanic Motor Press Foundation is a non-profit 501(c)3 organization with the mission to educate and assist Hispanic consumers in moving towards clean, affordable mobility that reduces greenhouse emissions and improves air quality.
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