Lancia partners with Michelin as the official tire supplier for Trofeo Lancia, equipping the Ypsilon Rally 4 HF with high-performance tires for its rally racing comeback.
Mercedes-Benz partners with will.i.am’s AI-powered FYI RAiDiO, transforming in-car entertainment with interactive, personalized music, news, and cultural content.
The all-new Mercedes-Benz CLA offers more space, refined comfort, advanced intelligence, and superior efficiency, setting a new standard for innovation and performance.
The 2025 Kia Telluride and EV9 earn IIHS TOP SAFETY PICK+ awards, recognizing their advanced safety features, crash protection, and commitment to passenger security.
Hyundai earns five IIHS TOP SAFETY PICK+ awards for 2025, recognizing advanced safety features and exceptional crash protection in its latest vehicle lineup.
Sergio Marques takes on the Arctic with Polestar, trading Portugal’s sun for icy tracks in Jokkmokk, embracing high-speed thrills, and redefining his driving experience.
Porsche AG reports strong 2024 results with record sales in key regions, strategic model updates, and a focus on profitability despite global economic challenges.
Lexus strengthens its leadership in EV innovation with groundbreaking technologies, new models, and record-breaking sales, redefining electrified driving for the future.
Lamborghini brings high-performance luxury to Courchevel, offering an exclusive alpine experience with hybrid supercars, elite hospitality, and breathtaking mountain drives.
Nicole and Joe McKinnon, Chevrolet’s off-road power duo, bring engineering expertise to racing, from GM’s performance division to the Rebelle Rally and beyond.