Bugatti Opens Largest Showroom in the World in Baku
Bugatti has unveiled Bugatti Baku, the largest showroom in the brand’s global network, situated in the heart of Azerbaijan’s luxury district.
Operated by Nazar Holdings, a key player in the region’s luxury automotive market, the grand opening was a spectacular event attended by Bugatti enthusiasts, media guests, and Azerbaijani dignitaries.
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Bugatti Tourbillon Makes Its Central Asian Debut
The highlight of the evening was the Bugatti Tourbillon, making its first appearance in Central Asia. Against the striking skyline of Baku’s Crescent Bay and the historic Maiden Tower, the new hypercar symbolized the seamless blend of heritage and modern innovation that defines both Bugatti and the city itself.
“Witnessing the majesty of the Bugatti Tourbillon unveiled for the first time in this region is a truly emotional moment. Bugatti Baku is not only the marque’s largest showroom but also a gateway to passionate customers across Azerbaijan, Turkey, Georgia, and Central Asia.”
— Kostas Psarris, Regional Director, Bugatti Middle East & Asia
A Grand Celebration at the Heydar Aliyev Center
Following the showroom unveiling, guests attended a Gala Dinner at the iconic Heydar Aliyev Center, designed by the legendary Zaha Hadid Architects. The flowing, avant-garde design of the venue perfectly complemented Bugatti’s Art de Vivre philosophy, also showcased in the Bugatti Residences by Binghatti in Dubai, presented during the event.
Bugatti’s Legacy on Display
The event also featured legendary Bugatti models, including:
- Baby Bugatti Centenary Edition, celebrating the iconic Type 35
- Chiron² and Veyron, representing the brand’s groundbreaking W16 era
- Jacob & Co. Tourbillon watch, inspired by Bugatti’s V16 engine
“The new Bugatti showroom in Baku is not only the largest in the world but also a true embodiment of the brand’s heritage of luxury and innovation.”
— Ali Nazar, Owner of Nazar Holdings
A New Era for Bugatti in Central Asia
With the opening of Bugatti Baku, the brand is expanding its presence across Azerbaijan, Turkey, Georgia, Uzbekistan, Kazakhstan, and beyond. This strategic partnership with Nazar Holdings ensures Bugatti customers in the region receive an unparalleled luxury experience.
“Our partners are the gateway to the Bugatti world. Nazar Holdings has proven to be the perfect representative for our brand, and we look forward to even greater success together.”
— Hendrik Malinowski, Bugatti Managing Director
With its breathtaking showroom, exclusive customer experience, and groundbreaking Tourbillon debut, Bugatti Baku is set to redefine luxury automotive retail in the region.
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