Bugatti has unveiled two exceptional showrooms in Europe, marking a new chapter for the iconic brand and its hyper sports car, the Bugatti Tourbillon. The reimagined Bugatti Munich showroom and the all-new Bugatti Vienna showcase the marque’s rich heritage and groundbreaking innovation, solidifying its dealer network in key European markets.
Bugatti Munich: A Legacy Reimagined
Partnering with Germany’s Dörr Group since 2015, Bugatti has delivered 88 vehicles to the market, from the Veyron to the Tourbillon. Bugatti Munich’s showroom, located in Motorworld Munich, reflects the brand’s ethos of timeless elegance and cutting-edge technology.
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It integrates the design elements debuted at Bugatti Frankfurt, offering customers and enthusiasts a space to experience the artistry of Bugatti vehicles. The exclusive unveiling event, hosted by Mate Rimac, Bugatti Rimac CEO, and Hendrik Malinowski, Bugatti Managing Director, celebrated this milestone with a private gathering.
Bugatti Vienna: A Bespoke Showcase
In Austria, Bugatti’s long-standing partnership with Porsche Holding-owned Exclusive Cars Vertriebs GmbH has culminated in a stunning new 214-square-meter showroom. Located in Vienna, the space combines artistic sophistication with modern luxury, reflecting the marque’s signature Art de Vivre.
With a legacy of 29 vehicles sold, Bugatti Vienna is one of the largest global retail locations for the brand. The grand opening event, led by Hendrik Malinowski and Bugatti Director of Design Frank Heyl, featured the Tourbillon alongside classic models like the Veyron Grand Sport and Chiron Pur Sport, emphasizing the fusion of heritage and innovation.
Strategic Growth in Europe
Bugatti views Germany and Austria as vital markets in its European strategy. Both locations symbolize the brand’s dedication to creating immersive experiences for customers while celebrating its legacy and future innovations.
Bugatti’s partnerships with Dörr Group and Exclusive Cars Vertriebs GmbH continue to drive success, offering a premier platform for the refinement and engineering excellence that define the marque.
Hendrik Malinowski highlighted the significance of these expansions: “Our Munich and Vienna showrooms are exceptional platforms for experiencing the refinement and innovation Bugatti stands for. We are enormously proud of the strength of our partnerships and excited for future achievements.”
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