Bugatti Enhances Customer Service with New Models and Advanced Aftersales Initiatives

As Bugatti prepares for the delivery of its latest models, the Bolide and W16 Mistral, and embarks on the Tourbillon journey, the brand is committed to elevating its customer service to new heights. With the recent conclusion of the Chiron era and the unveiling of the new Bugatti Tourbillon, the aftersales department is poised to support these new chapters while honoring the past.

Preparing for Future Expansion

Led by Alexis Ploix, Director of Aftersales and Customer Service, Bugatti’s team is focused on enhancing the luxury automotive experience. Ploix emphasizes, “Power is in the small details,” reflecting the brand’s commitment to exceeding customer expectations. As Bugatti anticipates having 1,200 cars on the road by 2026, the brand is ensuring that its global aftersales and customer service teams are equipped to handle this growth, particularly with new technologies like the Tourbillon’s V16 hybrid powertrain.

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Enhancing Global Proficiency

Currently, Bugatti has six exclusive Service Partners of Excellence worldwide, in addition to Molsheim. To enhance global proficiency, Bugatti plans to transition 15 international partners from standard maintenance to offering advanced and complex customer services. This initiative will complement the existing Service Partners of Excellence and further strengthen Bugatti’s ability to deliver dedicated, high-tech customer service.

Comprehensive Training and Certification

Selected partners will undergo comprehensive training over the coming months, gaining in-depth knowledge of Bugatti vehicles, cutting-edge tools, and the brand’s 115-year history. Bugatti has launched a new Service Partner Accreditation program at Château Saint Jean, home of the brand, to reinforce the connection between partners and Bugatti’s legacy. This certification ensures partners are fully equipped to care for every Bugatti car on the market, maintaining strong knowledge of the brand and its technical intricacies.

Supporting Timeless Classics

In addition to focusing on new models, Bugatti is also enhancing support for timeless classics like the Veyron and Chiron. The brand is expanding refurbishment possibilities, improving the change of ownership process, and offering a wider range of products. The ‘Passeport Tranquillité’ program, launched in 2021, provides extended servicing and maintenance for Veyron and Chiron models beyond the standard warranty period. Bugatti ensures that these “forever” cars continue to have access to necessary parts for maintenance and refurbishment, preserving their longevity and value.

Commitment to Excellence

Bugatti’s dedication to crafting top-tier hyper sports cars extends to its global network of service partners, ensuring an unmatched customer experience. Ploix states, “As we look ahead to 2024 and beyond, our customer service team in Molsheim is actively preparing for the future, taking into consideration, more than ever, our past.”

Looking Forward

Bugatti’s enhancements in customer service and aftersales initiatives are set to redefine the luxury automotive experience. By empowering partners with state-of-the-art facilities and deeper technical proficiency, Bugatti ensures that every customer receives nothing short of excellence, embodying the brand’s legacy of luxury and innovation.

For more information on Bugatti’s new models and customer service initiatives, visit Bugatti.

Source: Shaping the Future of Bugatti Aftersales: BOLIDE, W16 Mistral, Tourbillon in 2024