BMW’s Festive Campaign “Das Geschenk” Celebrates Joy Across Generations

BMW’s 2024 holiday campaign, “Das Geschenk” (The Gift), tells a heartwarming story that highlights Sheer Driving Pleasure’s ability to unite generations.

The campaign’s centerpiece is a touching film where a young boy, Tim, surprises his grandmother with a thoughtful gift—a BMW Junior Seat. This enables the duo to share joyful drives in her classic BMW 1500, an icon from the 1960s Neue Klasse era.

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Set against a festive backdrop in Vienna and soundtracked by Run-D.M.C.’s “Christmas in Hollis”, the film celebrates timeless automotive joy.

Created by Jung von Matt and produced by Hochkant, it will be showcased on BMW’s YouTube, LinkedIn, and Instagram channels, Netflix in Germany and the UK, and German TV.

Social media content extends the campaign, featuring interactive festive puzzles and a charming series of posts showing Tim adapting to the quirks of the vintage BMW 1500. The campaign underscores BMW’s legacy of driving pleasure while connecting with audiences through nostalgia and modern creativity.

Source: BMW Festive Campaign 2024: Celebrating Sheer Driving Pleasure Across Generations