The BMW Group has announced a notable increase in sales for the first half of 2024, particularly in its fully electric vehicle (BEV) segment. The BMW brand delivered 179,557 fully electric vehicles, marking a 34.1% increase compared to the same period last year. Overall, BMW’s sales grew by 2.3% with 1,096,486 units sold, outperforming traditional competitors and significantly gaining market share in Europe.
Sales Performance Highlights
- The BMW Group delivered a total of 1,213,359 vehicles, including BMW, MINI, and Rolls-Royce brands, in the first half of the year.
- BMW’s upper premium segment models, such as the BMW 7 Series, achieved a 22% increase in sales.
- The BMW M GmbH recorded a 5.1% growth with 99,517 vehicles sold, driven by the introduction of the electrified M5 high-performance sedan.
- MINI brand delivered 114,054 vehicles, despite undergoing a complete product portfolio changeover.
- Rolls-Royce saw 2,819 motor cars delivered, highlighted by the launch of the Rolls-Royce Cullinan Series II.
READ MORE: Rolls-Royce Debuts Bespoke Models at Festival of Speed
Jochen Goller, a member of the Board of Management of BMW AG responsible for Customer, Brands, Sales, commented on the performance: “In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment. Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio.”
Regional Sales Insights
- Europe: Sales increased by 2.6% with 460,144 units sold.
- Americas: Achieved a 2.1% increase with 229,302 units sold, including 187,979 in the USA.
- Asia: Experienced a slight decline of 3.6% with 493,364 units sold, including a 4.2% drop in China.
Future Outlook
The BMW Group remains optimistic for the second half of 2024, bolstered by the full availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring. The ongoing market launch of the New MINI Family is also expected to drive positive momentum. By offering diverse drive train technologies and maintaining flexibility across its BMW, MINI, and Rolls-Royce brands, the BMW Group is well-positioned to meet global customer preferences.
Contact Information
For further information, please contact:
- Dr. Sina Unger, Communications Sales: +49 89 382-47564, sina.unger@bmwgroup.com
- Carolin Bachmann, Communications Sales: +49 89 382-38801, carolin.bachmann@bmwgroup.com
- Eckhard Wannieck, Head of Communications BMW Group, Finance, Sales: +49 89 382-24544, eckhard.wannieck@bmwgroup.com
Visit the BMW Group Media website for more information.
About the BMW Group
The BMW Group, with its brands BMW, MINI, Rolls-Royce, and BMW Motorrad, is a leading global premium manufacturer of automobiles and motorcycles. The company operates over 30 production sites worldwide and maintains a global sales network in more than 140 countries. In 2023, the BMW Group sold over 2.55 million vehicles and generated €17.1 billion in profit before tax on revenues of €155.5 billion. The company employs 154,950 people globally and emphasizes sustainability and efficient resource management in its strategic direction.
Source: BMW Group Reports Strong Growth in Fully-Electric Vehicles and Upper Premium Segment for H1 2024
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