Munich. BMW Motorsport has partnered with PUMA to launch an exclusive lifestyle collection inspired by the first BMW Art Car, created by Alexander Calder in 1975. Calder, a prominent figure in American modernism and inventor of mobiles, transformed the BMW 3.0 CSL with car number 93 into an iconic piece of automotive art for the Le Mans 24-hour race.
Despite a technical issue preventing the car from finishing, Calder’s vibrant design received widespread acclaim and initiated a unique fusion of art, technology, and racing that continues to this day.
Calder’s distinctive use of intense colors and sweeping surfaces on the BMW 3.0 CSL is mirrored in the new BMW Art Car Capsule Collection.
READ MORE: Sustainable Production and Materials: Enhancing Eco-Friendly Manufacturing
This collection, the second collaboration between BMW M Motorsport and PUMA, follows a previous collection celebrating the centenary of pop art icon Roy Lichtenstein. The new collection includes a shirt, shorts, two T-shirts, a baseball cap, and sneakers, each featuring Calder’s signature color-blocking style.
The BMW M MOTORSPORT AC SHIRT stands out with its bold color-blocking pattern and Calder’s initials embroidered on the chest, complemented by a PUMA logo and BMW M Motorsport labels.
The matching BMW M MOTORSPORT AC SHORTS share the shirt’s relaxed cut and vibrant colors, featuring an elasticated waistband, drawstring, and practical side pocket. Both items are made from a blend of new and recycled cotton.
The collection’s two white T-shirts, made from a mix of recycled and reclaimed cotton, offer urban style with comfort. The BMW M MOTORSPORT AC1 TEE features a Calder-inspired print and his initials, while the BMW M MOTORSPORT AC2 TEE showcases a large BMW Art Car print on the back and subtle BMW and PUMA logos on the front.
The BMW M MOTORSPORT AC CAP incorporates the collection’s color-blocking theme and includes a woven BMW M Motorsport logo and an embroidered PUMA logo, with an adjustable metal clasp for a perfect fit.
Completing the collection is the BMW M MOTORSPORT AC SNEAKER SUEDE, based on PUMA’s iconic design. The predominantly red suede sneakers feature woven PUMA Formstrips, graphic detailing, and a BMW metal pin on the heel.
About BMW Group
The BMW Group, encompassing brands such as BMW, MINI, Rolls-Royce, and BMW Motorrad, is a global leader in premium automobile and motorcycle manufacturing and services. With over 30 production sites and a sales network in more than 140 countries, the BMW Group sold over 2.55 million vehicles and 209,000 motorcycles in 2023. The company reported a profit before tax of €17.1 billion on revenues of €155.5 billion in 2023, employing 154,950 people as of December 31, 2023.
The BMW Group’s success is rooted in long-term strategic thinking and responsible action, with sustainability and efficient resource management as core principles. This commitment spans from the supply chain and production to the end-use phase of all products.
BMW Group Cultural Engagement
BMW Group’s cultural engagement spans over half a century, supporting hundreds of global cultural initiatives across arts, music, architecture, and design. The company values creative freedom, recognizing its importance for groundbreaking artistic works and innovation within the business.
READ MORE: Seriously damaged Dodge Challenger put up for sale immediately after crash
Subscribe today for the freshest car news delivered to your inbox
