For many car enthusiasts, ownership is more than a transaction—it’s a passion-driven journey that forms a connection to performance and brand identity. For Oliver and Jos van den Berg, a father-son duo in Germany, their relationship with Polestar embodies this connection.
Their story began in 2017 when the Polestar 1 first caught their attention. “My son came to me and said, ‘Dad, look at this,’” recalls Oliver, captivated by the car’s innovative design and understated exclusivity.
READ MORE: Rudy the Robot: Delivering Luxury for JLR Clients in Extreme Arctic Conditions This Christmas
Polestar, unlike luxury brands like Porsche or BMW, offers a refined yet unpretentious appeal. As Oliver notes, “It’s not about showing off wealth—it’s about an understated elegance.” This focus on minimalism and performance drew the van den Bergs into what Jos describes as “the full journey” of Polestar ownership.
The brand’s allure extends beyond aesthetics. For the van den Bergs, driving a Polestar delivers a thrill that blends power, precision, and innovation. “Every drive feels like a race track experience,” says Jos, highlighting the visceral connection to the road.
From the Polestar 1 to the Polestar 3, the cars provide a harmonious mix of comfort and high performance, whether for long trips or spirited drives. Oliver adds, “The Polestar 3 is the best of both worlds—perfect for road trips and track days.”
But what truly sets Polestar apart for this family is the community it fosters. Owning multiple Polestars—a Polestar 1, two Polestar 2 BSTs, and a Polestar 3—has turned their car ownership into a shared journey. “We’re not just customers; we’re part of a family,” Oliver reflects, citing the relationships they’ve built with other owners and Polestar employees.
Polestar track events, such as one at Bilster Berg, Germany, exemplify this bond. “It’s more than just driving; it’s a reunion,” says Oliver, describing the camaraderie and shared excitement during these gatherings. For the van den Bergs, Polestar isn’t merely a car brand—it’s a lifestyle. As Oliver concludes, “It’s about loving the cars, the brand, and the experience. It’s like a family. We build it together.”
READ MORE: Bentley Marks 2024 with Outstanding Community Investment Achievements
Subscribe today for the freshest car news delivered to your inbox
