Bentley Motors celebrates a successful 2024 under its Advancing Life Chances (ALC) Strategy, driving measurable community impact across the UK and its hometown of Crewe.
The initiative supported around 450 charitable donations and projects, reaching an estimated 40,000 individuals and earning Bentley recognition with two major Corporate Social Responsibility (CSR) awards.
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Expanding National Impact
Bentley’s national ALC Small Grants Programme awarded up to £500 to 273 charities and community groups in 2024, a significant increase from 200 in 2023. These projects, which focus on aiding vulnerable and underrepresented communities, are projected to benefit over 30,000 individuals nationwide.
Crewe-Based Initiatives
As Bentley’s home, Crewe remains a central focus of its community investment, delivered through tailored programs:
- Advancing Life Chances Crewe Fund: In partnership with Cheshire Community Foundation, this initiative funded nine local projects benefiting 5,795 residents, including support for Chance Changing Lives and the Wishing Well Project.
- Bentley Crisis Fund: Established in 2022, the fund provided £10,000 in grants in 2024 for urgent local needs, building on its impact in previous years.
- CCF Crewe Fund: In collaboration with local businesses, this pooled resource supported 12 charities, reaching 1,257 beneficiaries in 2024.
Awards and Recognition
Bentley’s ALC Strategy earned the Best in Social Sustainability in the Luxury Automotive Industry Award from The Business Concept and the UK National Gold Winner for Community Commitment at the International CSR Excellence Awards. Locally, Bentley sponsored the Contribution to the Community Award at the South Cheshire Chamber Awards, which honored the Stroke Survivors Speech and Language Support Group.
Sally Hepton, Bentley’s Director of Government Relations and Sustainable Luxury, remarked:
“2024 has been a great year for our community investment efforts. These achievements showcase our commitment to sustainable luxury and social responsibility, as we continue to advance life chances in Crewe and beyond.”
Bentley’s continued investment reflects its dedication to empowering communities and creating lasting, positive change.
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