Bentley Expands European Presence with the Opening of Bentley Tbilisi

Bentley expands its European footprint with the launch of Bentley Tbilisi, a state-of-the-art showroom and workshop in Georgia, set to be fully operational by spring 2025.

Bentley Motors is expanding its presence in Europe with the opening of Bentley Tbilisi in Georgia, marking a significant step in the brand’s growth in the region.

Officially open as of today, the new showroom and workshop will be fully operational by spring 2025. Situated at Aghmashenebeli Alley 129, Tbilisi, Bentley Tbilisi is managed by Tegeta, the exclusive retailer for Bentley in Georgia.

The state-of-the-art facility will feature a 330-square-meter showroom and a 730-square-meter workshop dedicated to aftersales services. This expansion comes as Bentley reports strong financial performance, with a €261 million operating profit in the first half of 2024 and 5,476 cars delivered globally, including 1,054 in Europe, which accounts for 19% of the brand’s sales.

The timing of the launch aligns with Bentley’s introduction of its fourth-generation Continental GT and Flying Spur Speed, as well as growing demand for Mulliner personalization.

Richard Leopold, Regional Director for Europe, UK, and MEAI, emphasized Georgia’s potential as a market and expressed enthusiasm about Bentley Tbilisi’s role in showcasing the brand’s range and experiences.