Bentley Motors has set a new precedent in the automotive world by becoming the first car manufacturer to join Leather Naturally, a prominent global NGO that champions sustainable leather practices.
Leather Naturally is dedicated to the promotion of certified, responsibly-sourced leather, which is a natural by-product of a responsible circular economy. This partnership aligns seamlessly with Bentley’s Beyond100 strategy, which aims to establish the luxury automaker as a leader in sustainable luxury mobility.
This move builds on Bentley’s environmental efforts, which include becoming the first automotive member of the Leather Working Group in 2021, an organization that advocates for responsible business practices and environmental standards in the leather industry.
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By joining Leather Naturally, Bentley further emphasizes its commitment to sustainable practices in the luxury vehicle sector. The company is keen to innovate by promoting certified, responsibly-sourced leather through groundbreaking environmental initiatives.
Among Bentley’s latest advancements is the introduction of a sustainable leather option for customers, featuring a unique tanning process that utilizes olive mill wastewater, a by-product of the olive oil industry. This innovative process produces leather free of harmful heavy metals, minerals, and aldehydes, reflecting Bentley’s dedication to environmentally-conscious luxury.
Marc Stang, Bentley Motors’ Technical Expert in Leather and Colour Development, highlighted the significance of leather in the brand’s history, noting its timeless appeal and enduring quality in Bentley interiors.
Stang emphasized that the incorporation of sustainable leather broadens customer choice while reinforcing Bentley’s commitment to its industry-leading Beyond100 strategy.
Debbie Burton, Chair of Leather Naturally, welcomed Bentley to the organization, underscoring the brand’s alignment with the NGO’s mission to promote sustainable leather.
Burton praised Bentley’s dedication to sustainability and continuous improvement through its Beyond100 vision, highlighting the synergy between the brand’s luxurious image and its commitment to responsible leather sourcing.
Leather Naturally’s global membership spans various industries, focusing on educational and promotional activities that advocate for leather derived from hides, a by-product of the food industry. This approach supports a responsible circular economy by ensuring that materials which would otherwise become waste are instead utilized in a sustainable manner.
Source: Bentley Becomes First Car Manufacturer to Join Global Initiative for Responsibly-Sourced Leather
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