Bentley Americas has unveiled a groundbreaking collaboration with Keith “Bang Bang” McCurdy, the world-renowned tattoo artist, during Miami Art Week 2024.
This partnership introduces an innovative UV-reactive design inspired by Bang Bang’s revolutionary “Magic Ink,” which changes visibility under specific light wavelengths. Together, they are reimagining personalization and artistry in the luxury automotive world.
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The collaboration debuted with a bespoke Bentley featuring a UV-activated design. This one-off creation, developed alongside Bentley’s Mulliner division, mirrors the ethos of Bang Bang’s tattoo artistry—turning personal stories into unique visual masterpieces.
Bang Bang described the project as “an exciting exploration of artistic customization in an entirely new medium,” combining the luxury and dynamism of Bentley with his groundbreaking tattoo technology.
The design, revealed at the Bentley Art in Motion showcase, featured a Bentley Bentayga EWB adorned with a dual-layered aesthetic. Tessellated shapes on the bonnet transition into Bentley’s signature Azure diamond motif along the sides, symbolizing the transformation from tension to tranquility experienced in a Bentley.
Under ultraviolet light, Bang Bang’s animalistic artwork emerged, embodying raw power and energy, perfectly complementing Bentley’s high-performance identity.
This collaboration marks a new chapter in personalization, with plans for a one-of-a-kind Bentley in 2025, where clients can embed their personal stories into a design. By uniting artistry and automotive craftsmanship, Bentley and Bang Bang are setting a bold precedent for bespoke luxury.
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