Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane. Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane.

Bentley Achieves Sixth Year of Profitability, Driving Major Site Investments in 2024

Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane.

Bentley Motors has begun construction on its new BEV assembly line at the historic Pyms Lane site, reinforcing its commitment to UK manufacturing as it prepares to launch its first battery-electric vehicle (BEV) in 2027.

The investment comes alongside Bentley’s sixth consecutive year of profitability, driven by record personalization levels, with 70% of customers opting for Mulliner bespoke options.

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Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane.
Bentley Achieves Sixth Year of Profitability, Driving Major Site Investments in 2024,

Despite global challenges in 2024 and the transition to hybrid powertrains, Bentley generated €2.648 billion in revenue and an operating profit of €373 million, with a 14.1% return on sales.

The company’s Beyond100+ strategy remains on track, aiming for full electrification by 2035 and the introduction of a new hybrid or EV model annually for the next decade.

Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane.
Bentley Achieves Sixth Year of Profitability, Driving Major Site Investments in 2024,

The transition year saw the fourth-generation Continental GT debut with an ultra-performance V8 hybrid powertrain, replacing the W12 engine. The Flying Spur also received the hybrid upgrade, with lower-powered variants arriving in 2025.

Bentley celebrates its sixth year of profitability, funding major site investments and advancing its electrification strategy with a new BEV assembly line at Pyms Lane.
Bentley Achieves Sixth Year of Profitability, Driving Major Site Investments in 2024,

CEO Dr. Frank-Steffen Walliser highlighted Bentley’s resilience and optimism, citing record revenue per car, strategic exports, and strong demand for plug-in hybrids.

Meanwhile, major site investments, including a new Excellence Centre for Quality & Launch and an expanded paint shop with nearly 100 colors, underscore Bentley’s long-term commitment to innovation and sustainability.

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