On November 8th and 9th, 2024, a panel of experts, including former Bugatti Director of Design Achim Anscheidt, will gather to explore the rich history and authentic design evolution of Bugatti. These experts will share insights into the legendary brand’s journey, from its origins to its modern-day developments.
The discussions will cover a range of Bugatti-related topics, including the enduring influence of Ettore Bugatti’s famous mantra, “If it is comparable, it is no longer Bugatti,” and its relevance both historically and today.
The panel will delve into the Bugatti family’s history, highlighting the artistic contributions of its members, and examine how AI may shape future car design while integrating with Bugatti’s established engineering values.
Through the use of contemporary photos, original correspondence, and design sketches, the seminar will bring to life the history of Bugatti’s factory in Molsheim.
The conversation will explore the brand’s challenges post-World War II, the significance of the Schlumpf brothers’ Bugatti collection, and Bugatti’s revival under Romano Artioli in Campogalliano. The journey continues to the creation of the iconic W16 engine and the modern Bugatti era, ushered in by Ferdinand Karl Piëch.
Achim Anscheidt will offer a rare look into Bugatti’s design efforts from 2004 to 2023, including previously unpublished drawings and photos of various design models, detailing the process that led to the final design of the Bugatti Chiron. He will also discuss the design of the recently unveiled Tourbillon.
Among the distinguished guests attending the seminar will be Mate Rimac, CEO of Bugatti Rimac, adding another layer of expertise to this celebration of Bugatti’s 120-year legacy.
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