Alfa Romeo Junior takes center stage alongside Noemi in the music video for Se t’innamori muori (If You Fall in Love, Die), her eighth entry at the Sanremo Festival.
The collaboration highlights a shared passion for emotion, style, and artistic expression, values that define both the singer and the iconic Italian car brand.
Premiering on YouTube, the video portrays a journey of self-discovery and emotional surrender, with the Alfa Romeo Junior as a silent witness to Noemi’s transformation.
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Much like the song’s message—embracing love without fear—Alfa Romeo celebrates a driving experience that goes beyond mere transportation, fostering a deep emotional connection between driver and machine.
Noemi’s Sanremo track will be featured on her new album, Nostalgia, set for release on February 28, 2025. She will also embark on a tour across Italian theaters in November and December, culminating in her first arena show at Palazzo dello Sport in Rome on December 20, 2025.
The music video was produced by Sony Music Entertainment Italy S.p.A.
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