Alfa Romeo closed Q1 2025 with an impressive 29% year-on-year increase in global deliveries, marking a strong start to the year and reinforcing the brand’s upward trajectory.
Growth was especially notable in Enlarged Europe (+43%) and the Middle East and Africa (+9%), as the brand expands its global footprint to over 70 markets.
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Junior Leads the Charge
At the center of this momentum is the Alfa Romeo Junior, which has rapidly become a cornerstone of the brand’s rejuvenated lineup. Just months after its debut, the Junior has already amassed 36,000 orders across 38 markets, with 18% of those for the full-electric versions.
Available in 145 hp hybrid, 156 hp and 280 hp EVs, and the newly introduced Ibrida Q4, the Junior is the most comprehensive offering in its class—playing a pivotal role in Alfa Romeo’s electrification strategy.
March: Best Month Since 2019
March 2025 proved particularly strong, with 8,700 units sold, making it the brand’s best month since June 2019. This surge pushed Alfa Romeo’s market share in Europe to 0.5%, its highest in seven years and a 0.15 percentage point gain over March 2024.
The robust performance reflects the combined success of the Junior, Tonale, Stelvio, and Giulia, all of which continue to resonate with drivers looking for innovation, performance, and Italian design.
Looking Ahead with Confidence
CEO Santo Ficili praised the brand’s Q1 performance, emphasizing the Junior’s role in “kicking off the brand’s future” and confirming that Alfa Romeo is aligned with evolving market demands.
With the INTENSA special series and upcoming next-gen Stelvio and Giulia models, Alfa Romeo is preparing for an ambitious future while reinforcing its identity of sportiness and sophistication.
With strong dealer support and rising consumer enthusiasm, Alfa Romeo enters the remainder of 2025 in a position of strength, energized by a modernized lineup and a bold vision for electrified performance.
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