Alfa Romeo made a major impact at the 2024 Paris Motor Show with the debut of the Junior IBRIDA, part of the brand’s most comprehensive line-up in the segment, showcasing the automaker’s blend of sportiness, technology, and Italian craftsmanship.
The event also marked the global debut of the Junior VELOCE 280 hp, a powerful new model that embodies the sporty attitude of Alfa Romeo, and the reveal of the Tonale MY25, with a refreshed interior and new features.
The Junior IBRIDA boasts a 136-hp engine, combining a sleek, urban design with advanced technologies like ADAS, a customizable digital cockpit, and top-notch driving dynamics. Its design is marked by 18″ alloy wheels, a double tailpipe, and Alcantara sports seats, catering to tech-savvy, eco-conscious consumers.
READ MORE: PEUGEOT Showcases All-Electric Range at 2024 Paris Motor Show
Alongside it, the Junior VELOCE 280 hp, also unveiled for the first time, offers a 280-hp electric motor, a sporty suspension, and a lightweight design, aimed at providing exceptional road handling and agility.
At the heart of the stand, Alfa Romeo also presented the 33 Stradale, a custom-built masterpiece that showcases the brand’s dedication to Italian design and performance. With only 33 units being produced, the 33 Stradale is an icon of Alfa Romeo’s sporting heritage and Italian craftsmanship.
The Giulia Quadrifoglio Super Sport, a limited edition celebrating Alfa’s racing history, was also featured, further highlighting the brand’s deep roots in motorsport.
Another highlight was the premiere of the Tonale MY25, a revamped version of the award-winning C-SUV, featuring a redesigned central tunnel and an advanced rotary selector. Available in a hybrid configuration, the Tonale MY25 aims to continue Alfa Romeo’s push into the electrified vehicle market.
Alfa Romeo’s immersive stand at the show, known as the “Bottega,” offered visitors a multisensory experience, showcasing the best of Italian craftsmanship through collaborations with renowned brands like Poltrona Frau, Alcantara, and Schedoni. This unique exhibition space celebrated the values of Italian excellence, design, and innovation.
With these launches, Alfa Romeo is reaffirming its commitment to delivering high-performance vehicles that blend advanced technology with timeless Italian design, while continuing its push into the future of electric and hybrid mobility.
Source: Alfa Romeo Junior IBRIDA Debuts in Paris: Set to Offer the Most Comprehensive Line-Up in Its Segment
Subscribe today for the freshest car news delivered to your inbox
