At Audi’s Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger outlined the company’s strategy and financial outlook for 2024 and beyond.
Döllner emphasized a new beginning for Audi, highlighting an agreement to enhance efficiency and profitability at its German sites. The company is investing €8 billion in Ingolstadt and Neckarsulm to strengthen their transition to electric mobility.
Audi is also undergoing a major model refresh, aiming to have the youngest portfolio in its market segments by year-end.
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While expanding its electric lineup, Audi will continue offering new combustion and plug-in hybrid models, adapting production based on global market shifts.
Key product launches include the new Audi A6 Avant and Audi Q3 in 2025, along with ten new PHEV models, starting with the Audi A5 PHEV on March 25.
Audi is also accelerating its expansion in China and North America, launching ten new models in the U.S. and assessing local production options to better serve regional markets and mitigate economic risks.
Rittersberger reinforced Audi’s commitment to efficiency and competitiveness, crediting the Performance Program 14 for optimizing resources and strengthening profitability. Despite economic challenges, Audi remains financially stable and focused on executing its product renewal strategy throughout 2025.
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