Acura Unveils Performance EV Concept at Monterey Car Week, Signaling Brand’s Electric Future

Acura has taken a significant leap in its electrification journey with the debut of the Acura Performance EV Concept at Monterey Car Week. This new concept SUV, designed by Acura’s Los Angeles studio, offers a glimpse into the brand’s upcoming all-electric model, slated for production in late 2025. The vehicle will be the first to be built on Honda’s all-new EV platform and will mark the beginning of production at the Honda EV Hub in Ohio.

The Acura Performance EV Concept will be showcased at two prestigious events: The Quail, a Motorsports Gathering, and the Pebble Beach Concours d’Elegance. This dramatic concept car emphasizes Acura’s commitment to blending innovative design with high-performance capabilities in the electric era.

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“The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year,” said Mike Langel, assistant vice president, Acura National Sales.

The concept’s design is bold, featuring a vented hood, aggressive front fascia, and a coupe-like silhouette finished in “Moonlit White Pearl” with a semi-matte finish. The rear design, with its upswept decklid and full-width taillight, draws inspiration from the second-generation NSX. The striking details are complemented by 23-inch wheels and neon green brake calipers, which echo Acura’s Electric Vision Design Study.

Dave Marek, Acura Design Executive, highlighted the concept’s design freedom: “The Acura Performance EV Concept is the archetype of Acura Performance in the electrified era, taking full advantage of the extreme design freedom of stance and proportion offered by our next-generation EV platform to push the boundaries of Acura design even further.”

As Acura gears up for the production of this next-generation EV, the Honda EV Hub in Ohio is making strides toward becoming a key facility in North America’s electric vehicle landscape. The Marysville Auto Plant, along with other facilities, is undergoing significant retooling to begin EV production by late 2025, supported by a $700 million investment from Honda. Additionally, the nearby L-H Battery Company, a joint venture with LG Energy Solution, is on track to be completed by the end of 2024, with an annual capacity of approximately 40 GWh.

Mike Fischer, executive chief engineer of Honda’s North American BEV Project, expressed the company’s enthusiasm: “We are excited to make an Acura SUV the first EV we build at the Honda EV Hub.”

This unveiling at Monterey Car Week marks Acura’s fifth concept presentation at the event over the past decade, reinforcing the brand’s dedication to electrifying its lineup while maintaining its commitment to high-performance vehicles.

Source: Acura Performance EV Concept Debuts Globally at Monterey Car Week