Acura marks 15 years as the Presenting Sponsor of the Sundance Film Festival with a dynamic lineup of events and innovations.
Highlighting its commitment to independent artists and emerging voices, the 2025 festival will feature the all-electric Acura ZDX as the Official Vehicle, and the immersive Acura House of Energy will host an array of panels, performances, and art installations in Park City, Utah, from January 24-27.
READ MORE: Abarth and Tramarossa Unveil Exclusive Capsule Collection at Pitti Uomo 107
Key Highlights:
Acura House of Energy
Located at 550 Swede Alley, this hub will host interviews, panels, mixers, and live performances featuring top-tier filmmakers, actors, and creators. Notable partnerships include IMDb, ASCAP, and organizations like GLAAD, WIF, and the Producers Guild of America. The venue will also debut a winter-themed art installation by The Ambriz Brothers, celebrating Acura’s innovation and design ethos.
Vehicles at Sundance
Acura’s first-ever all-electric SUV, the ZDX Type S, will headline the festival’s vehicle lineup, joined by the MDX Type S, Integra Type S, and RDX A-Spec. The 2025 Acura ADX, a premium compact SUV, will also be showcased, reflecting the brand’s forward-thinking approach to design and sustainability.
Sundance Programming
Acura’s partnerships extend to exclusive film sponsorships and industry collaborations:
- Panels: Discussions include topics like producing challenges, gender allyship, and elevating LGBTQ+ voices in film.
- Music Café: The ASCAP Music Café will feature live performances and conversations with composers behind Sundance films.
- Film Support: Acura is backing films such as Rebuilding and Love, Brooklyn, with premiere parties adding celebratory flair to the festival’s lineup.
Electric Vision
The Acura House of Energy’s multi-sensory experience aligns with the brand’s Precision Crafted Performance philosophy, blending innovation with cultural impact. Acura’s presence at Sundance underscores its dedication to fostering creativity and redefining the premium performance experience.
Festivalgoers can visit the Acura House of Energy daily from January 24-27, 12-6 PM MST, to immerse themselves in cutting-edge entertainment, art, and automotive innovation.
READ MORE: Lancia Shines at 2025 Brussels Motor Show with New Ypsilon and Rally 4 HF Debut
Subscribe today for the freshest car news delivered to your inbox
