Abarth and Tramarossa have teamed up to create the Tramarossa x Abarth collection, a limited-edition menswear capsule that merges luxury Italian denim craftsmanship with the sporty innovation of the iconic automotive brand.
Debuting at Pitti Uomo 107, the collection showcases high-quality Japanese selvedge and Italian denim in versatile washes and fits, complemented by chinos, sweat cargo pants, and wool sweaters bearing the Tramarossa x Abarth logo.
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Stylish outerwear, including field jackets and bombers, pairs functionality with bold aesthetics, while accessories like caps and reversible beanies add a sporty flair.
The collaboration celebrates shared values of quality, innovation, and style, designed for men who embrace excellence both on the road and in life. A standout of the launch is a wrapped Abarth 500e displayed at the dedicated stand, symbolizing the synergy between performance and fashion.
The Tramarossa x Abarth collection will be available in select stores and online from August 2025.
Source: Tramarossa and Abarth Unite for Exclusive Style at Pitti Uomo
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