At the “The City of Genius” show in Shanghai on October 19, 2024, Mercedes-Benz and Moncler unveiled the next phase of their collaboration with a new brand campaign and a limited-edition G-Class, the Mercedes-Benz G-Class Past II Future, inspired by an art piece created by fashion designer and creative director NIGO.
This collaboration celebrates the fusion of 90s culture with modern design, introducing both a unique vehicle and a capsule fashion collection set to launch in April 2025.
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The centerpiece of the collaboration is the Project G-Class Past II Future, a restored 1990s G-Class reimagined by NIGO. This one-off art piece blends Moncler’s iconic quilted aesthetic with the rugged style of the G-Class, featuring bold design elements like a two-tone olive green and grey color palette, black and gold accents, and a custom-built sound system by Devon Turnbull.
This design informed the limited-edition G-Class model, of which only 20 will be produced, featuring similar styling and unique touches like chequered upholstery, black exterior accents, and custom “Past II Future” branding.
In addition to the G-Class, the Shanghai event previewed a gender-neutral capsule fashion collection co-designed by Mercedes-Benz, Moncler, and NIGO.
The collection draws on 90s street style, offering pieces like souvenir jackets, hoodies, and Bermuda shorts in a classic color palette of blue, black, green, and white with orange accents. The collection will be available for purchase in April 2025.
Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz, highlighted the collaboration as a blend of art and product, celebrating the timeless appeal of the G-Class while bringing it into contemporary culture. NIGO, who sees the 90s as a pivotal era for creativity, said he aimed to infuse the urban energy of that time into his design for the Project G-Class Past II Future.
The global brand campaign, “Past Forward. Where the Future is Driven by the Past,” reflects the collaboration’s theme of connecting the past with the future. This campaign will roll out across digital and social media platforms, featuring photography and a film that captures the urban, street-inspired spirit of the collection and vehicle design.
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