Audi Delivers Company Cars to FC Bayern and Integrates Club’s App into Its Digital Ecosystem

FC Bayern players receive new all-electric Audi cars, while the club’s app is integrated into Audi’s digital ecosystem, enhancing fan engagement and promoting sustainability.

FC Bayern Munich’s players and staff have received their new all-electric Audi company cars for the current season, with a handover event at Audi Piazza in Ingolstadt. Players including Harry Kane, Joshua Kimmich, and Manuel Neuer were presented with Audi SQ8 SUV e-tron models, while Jamal Musiala opted for the Q6 SUV e-tron.

This marks another step in the ongoing partnership between Audi and FC Bayern, with the fleet remaining fully electric since 2020.

Audi employees handed over the keys, with stars taking time to sign autographs and pose for photos with fans. Audi CEO Gernot Döllner highlighted the shared values of excellence between the two organizations, noting how the players act as ambassadors for electric mobility.

FC Bayern Vice Chairman Michael Diederich echoed this, emphasizing the club’s commitment to sustainability, supported by the long-standing partnership with Audi.

In addition to the cars, the FC Bayern app is now available in select Audi models via the Audi Application Store, giving fans access to match updates, news, and exclusive content through the car’s infotainment system.

Audi has been a partner of FC Bayern since 2002, expanding its support to the women’s team in 2021 and the club’s youth programs in 2024. The partnership, extended to 2029, reinforces Audi’s role in the club’s elite sports initiatives across men’s, women’s, and youth teams.

Subscribe today for the freshest car news delivered to your inbox