BMW Group has debuted two highly anticipated all-electric MINI John Cooper Works models alongside its visionary BMW Neue Klasse concept vehicles at the Mondial de l’Auto Paris 2024.
The event marks a major step in BMW’s ongoing commitment to electric mobility, with the world premieres of the MINI John Cooper Works Electric and MINI John Cooper Works Aceman capturing attention.
These models carry the iconic MINI motorsport legacy into a new electric era, offering high-performance handling and innovative design.
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In addition to the MINI debuts, BMW presented two BMW Neue Klasse concept vehicles, offering a glimpse into the brand’s future electric lineup. The BMW Vision Neue Klasse, a sporty sedan, and the BMW Vision Neue Klasse X, an electric Sports Activity Vehicle (SAV), showcase the brand’s forward-thinking design and technology.
These models are set to enter series production in 2025 and will feature BMW’s next-generation iDrive system, reimagining the driving experience with features like BMW Panoramic Vision and a 3D head-up display.
Jochen Goller, BMW’s Board of Management member, emphasized the brand’s growing electric vehicle sales and market share in Europe. “Our attractive BEV portfolio allows us to thrive even in challenging market conditions,” he said, reinforcing BMW’s focus on electrification.
The Paris Motor Show also featured other key innovations, including BMW’s hydrogen technology, with the first hydrogen-powered production model slated for 2028, and new in-car entertainment offerings like UNO® Car Party! and Paramount+ streaming, now available in BMW iX2 models.
BMW’s presence at the event, with a 1,300-square-meter stand, highlights its broad portfolio of more than 15 all-electric models across various market segments, cementing its role as a leader in the future of sustainable mobility.
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