Marking its 125th anniversary, FIAT proudly partners with “Turin 2024 Capital of Business Culture” and participated in the “Cinema: che impresa!” convention, hosted by the Turin Industrial Union at the Heritage Hub.
The event explored the evolution of industrial cinema, with experts from the film industry and Stellantis reflecting on its transformation over the past century.
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FIAT’s deep ties to Turin and the film industry date back to the brand’s origins, as both were founded in the city. The company embraced audiovisual technology early on, using it to showcase not only its products but also the broader story behind its operations.
FIAT eventually launched its own film production unit, Cinefiat, to highlight its global outlook and excellence.
The conference, part of FIAT’s celebration of Turin’s business culture, featured prominent industry figures such as Stefano Serra of the Turin Industrial Union and Stellantis representatives, underscoring FIAT’s enduring connection to both cinema and industrial innovation.
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